Sports & Casino CRM Specialist

We are looking for a Sports & Casino CRM Specialist with a minimum of 2 years of proven experience in a similar position in the igaming industry to join our fast-growing team. You will take full ownership of end-to-end campaigns from conception to execution and analysis including but not limited to Email Marketing, SMS & Push Notifications.

Your tasks will consist of:

  • Designing and executing personalized marketing across digital channels to engage and acquire customers
  • Working with marketing and creative teams to develop highly effective, original, and targeted creative concepts and content
  • Using e-mailing practices to ensure optimal email delivery results
  • Ensuring all messaging is aligned with relevant regulations and legislation or each region.
  • Running continuous A/B tests or multivariate testing to improve performance
  • Ensuring email layout, design, and content are optimized for best results in all CRM campaigns
  • Creating user segmentation through marketing automation tools
  • Performing daily/weekly & monthly KPI analysis
  • Competitor analysis of retention campaigns/offers

Your required skills should include:

  • BSc degree in marketing or related field
  • Excellent knowledge of email marketing platforms
  • Passion for Sports/Casino
  • Analytical skills and mindset
  • Proven ability to execute a full-cycle CRM campaign: planning, testing, execution, analysis.
  • 2+ years of experience in a similar role
  • Strong copywriting skills
  • Fluent Greek & English written communication is required
  • Target driven and able to perform based on KPIs
  • Strong computer skills using Microsoft Office
  • Flexible hours including some evenings and weekends

Will be considered a plus: 

  • Experience in online betting and/or casino as well as the sports and gaming industry
  • Basic photo and video editing experience

 We offer:

  • Fun, informal and creative work environment
  • Competitive salary based on experience
  • Opportunities to grow

The role is for full-time employment, in Kallithéa, Athens, Greece.

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