IGB Affiliate London was a massive success this year too, with many exhibitors, attendees, sponsors and speakers together with a significant number of pre-registrations. IGB Affiliate London has definitely grown into a meeting point every year for operators and Affiliates, as well as fruitful ground for new partnerships. Having taken place from 5th to 8th February 2020 at the beautiful ExCel, London, we saw some marvels at the exhibition, with Microgaming’s beautiful exhibit by the entrance.

The overall budget for both LAC as well as ICE (whose dates partly coincided with London Affiliate Conference as usual) seems to have really grown since last year, with some booths really making guests’ jaws drop. The organizer Clarion Gaming definitely did a great job once again. We saw some of the usual giants of iGaming at the conference such as 888, LeoVegas, Videoslots, Bet365,and 1xBet as well as lots of up and coming operators that were really worth talking to like N1 Affiliates, King Billy (with the King himself sitting at the throne there as well), and Bitstarz. Networking is by far the biggest highlight of every attendance at LAC, as well as the exchanging of valuable info and insights that help everyone really step up their game when  it comes to player acquisition and overall business scaling.

With 2 of our sites having been nominated in the IGB Affiliates Awards in 2 different categories, we couldn’t of course miss this beautiful evening on the 7th of February. A glamorous night, and a change of pace from the chaotic flow of the conference, it was an award ceremony like no other.